If you have geographically targeted accounts, you will need to ensure that the imported campaigns are targeted properly in Microsoft adCenter. In Microsoft adCenter, it can be done at either the ad group or campaign level. For example, geographical targeting is done at the Campaign level in Google. Keep in mind that Google AdWords handles many things at the Campaign level that Microsoft adCenter handles at both the ad group and campaign level. Using this AdWords Editor migration approach is easy and handles much of the heavy lifting involved with creating the account at Microsoft adCenter, but you will still need to do some transitional clean-up. Then upload that spreadsheet into Microsoft adCenter, thus saving you hours of painstaking data entry.
#GOOGLE ADWORDS EDITOR DOWNLOAD DOWNLOAD#
If you want to recreate your entire Google AdWords account within Microsoft adCenter, you can download the Google account into Google AdWords Editor, then export into an Excel CSV file using the "Export Whole Account" option. Finding a way to ease that transition saves time. If the Google campaigns are running well you may want to recreate them in Bing. In many cases, the bulk of a company's existing PPC budget is at Google. With that much of the search landscape now under Microsoft adCenter, moving more campaigns to Bing makes sense. Microsoft announced that the Yahoo Bing Search Alliance was completed and that the new combined search market makes up more than 33% of all US searches. Here's a use of the Google AdWords Editor that will really save you time. Once your changes are approved, all you have to do is upload your revised campaigns. You want an easy way to share the proposed changes among different people.įortunately, the AdWords Editor makes this easy by providing a way to share the proposed changes with members of your team for their review prior to you uploading the changes. In the case of a large corporation, this might involve a multi-level review, including legal, brand managers, sales, and other divisions. This review could be as simple as getting your boss to sign off on the changes. In many organizations, proposed changes need to be reviewed by others before going live.
#GOOGLE ADWORDS EDITOR DOWNLOAD UPDATE#
Yes, you will need to do some tweaking to update the geographical names, but the bulk tasks of recreating the campaign are done for you. Instantly you have a new campaign for the new state. The AdWords Editor allows you to download the campaign and do a copy-and-paste.
The AdWords Editor can simplify this process.
If you had to build out a new campaign within Google AdWords this would be a lengthy process requiring many steps. You've made an extensive keyword list, ads, etc and you want to reproduce the established keywords, ads, ad group, campaign setup, etc to a new state - Kentucky, for example. Say you have a campaign already fleshed out in Google for the state of Virginia. Let's look at an example of how the AdWords Editor can save you time and effort by giving you a process to easily clone a campaign. Using the AdWords Editor is key to cloning campaigns quickly and efficiently. Often the ads, keywords, and site structure are similar, but the targeting is different.
In PPC management terms, this translates into many geographical targeting campaigns. Features include change reverts, sorting, bulk edits, advanced search, and cut-and-paste editing that can empower the account manager. The application provides advanced tools and editing features beyond the regular Google interface. There are many advantages to using the Google AdWords Editor that can save the PPC account manager time and effort. This is a free, downloadable tool from Google that can greatly simplify managing an AdWords account. To put it simply, I’d be toast without it.Īnd because of that, I want to let you in on my favorite AdWords Editor benefits that have worked tremendously well for me to move the needle in the right direction when it comes to better performance.īefore we get into the details, grab yourself a download of AdWords Editor (if you don't already have it) so you can follow along.It's always surprising to talk with businesses about their PPC accounts and discover how many are not familiar with the Google AdWords Editor tool. If you're building out new ad groups, campaigns, or testing new ads or keywords, the AdWords Editor is where you need to turn. The only time I use the regular interface is to make adjustments based on data feedback. Having worked with quite a few accounts, it’s amazing to me how many have never thought about using the AdWords editor before. And with so many AdWords Editor benefits available, it’s easy to quickly see the value of being able to create an AdWords account in 75% less time compared to using.
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